BUILDING B2B BRANDS:
All of our programs are offered on a turnkey basis, print and online, where you're in the driver's seat and maintain complete control. Our skilled communications professionals do the rest.
ELECTRONIC & ONLINE PRODUCT OFFERINGS:
Web site enhancements/Community Development
- Develop real community among your customers and dealers
- Online forums and chats
- Webinar, podcast and video network
- Dealer network portal
- Enhance your custom magazine with a special portal page
- Surveys/Polls
Web site Development
Ensures exposure to your target audience 24/7. Let us develop a Web site for you which can include placement of your company catalogs, white papers, brochures and other marketing materials . . . all in electronic format; additional enhancements available as you grow.
Customized E-mail
Send us text and graphics - or let us pull content from your Web site - and we'll create a colorful e-mail campaign that puts the focus on you and/or your featured products or services. This includes a custom layout with help on graphic design as needed. We ensure delivery of your message by also creating a text-only version of the e-mail for audience members who can't view html graphics.
E-mail Newsletter
We work with you to provide the content ideas. Editorial, photography and design are all included. Multiple links drive traffic back to your site for increased brand exposure. Real-time reports and list management are included.
Podcast
An effective communication tool that utilizes the news/talk radio concept and the Internet's delivery capabilities. Increase your marketing reach and visibility and let your customers "hear directly from you." We help design and send out an email marketing campaign to invite your customers to download the latest podcast program to their MP3 player (where they can listen "on the go") or access and play the program on their computer from its special section on your Web site.
Online Video Network
A unique, effective way to market your products in action right on your Web site. Your Video Network allows you to leverage the power of video to highlight your competitive advantages, showcase your customers' success stories and announce new products coming into the market.
Webinar
- Customized promotional e-mail marketing campaign (designed and sent out to drive awareness and audience registration).
- Overall content development of online presentation (including Power Point slides designed with video or product demo capabilities available).
- Increased exposure and valuable content to your Web site through archiving the webinar for on-demand viewing by your customers.
- Detailed demographic report of all registrants and attendees.
Online Market Research/Customized Survey
By asking questions of your customers and dealers through our customized survey program, you can get a precise, sharp view of the market. You will get data that's specifically tailored to your needs that you can use to drive your strategic planning and enhance and refine your decision-making processes. Reporting and executive summary analysis is included in the survey program.
Online Personal Marketing Contact Manager
A web-based customizable service for contact management, database management and personalized direct mail. Users can access Cygnus trade magazine databases to increase reach. Ability to customize demographic categories. Preprint postcards, flyers and newsletters, personalize them on-line, and have them sent to user-selected demographics. Complete turnkey program.
PRINT SOLUTIONS:
Custom Magazine
A custom magazine program provides the most intensive and flexible range of communications options, with room for a complete range of corporate messages, product news, dealer support, proof of performance, testimonials and much more. Magazines make the most of the dramatic potential of strong graphics and photography. In addition, the magazine format offers a complete range of customization options.
Brochure
As companies start to concentrate on working with fewer, more trusted partners, some are taking a second look at how they created their brochures. It's no longer automatically an agency function. Cygnus Custom Marketing not only has the creative talent, but we also have in-depth knowledge about your market. We are doing more and more brochures for our major clients. We could do the same for you.
Newsletter
A targeted newsletter is an excellent way for a company to reinforce its message while staying in touch with customers and prospects. Producing the first issue or two of a customer newsletter in-house may be easy, but what happens after that? Turnkey solutions provided by Cygnus Custom Marketing is the answer.
Magalog
B2B catalogs are changing. Taking a cue from consumer magalogs, they're offering more editorial content in order to create a better environment for their product information. With our market knowledge, Cygnus Custom Marketing is able to publish catalogs that combine the editorial excitement of a magazine with the targeted communications efficiency of direct mail. We can help bring full dealer personalization and custom editorial to your catalog marketing mix.
